Masterminded by a California team passionate about healthy lifestyles and whose organic products are backed by powerful science. Juice beauty was founded by Karen Behnke who set out to create luxurious organic formulations that perform better than conventional beauty products. Established in 2005, the brand took five years to solve complex organic formulation challenges working with PhD chemists, physicians, and microbiologists to perfect Juice Beauty’s chemistry. Formulations started with the basic premise: using antioxidant and vitamin-rich organic botanical juice base, rather than PEGS/petroleum derivatives or water, and combining it with powerful skincare ingredients, would yield better results than conventional or other natural products. Multiple clinical testing proved right. The company started growing when the GREEN APPLE® Peel – now patented – escalated to fame through celebrity favourite mentions (the company now partners with Gwyneth Paltrow and makes the Goop skincare products) and awards. Juice Beauty continues to be committed to a core value of providing continual support to its’ non profit friends, Breast Cancer Prevention Partners and EWG / Environmental Working Group. This is 'Farm to Beauty' high performance skincare that is clinically validated and authentically organic.